{"product_id":"prada-paradigme","title":"Prada Paradigme","description":"\u003ch2 class=\"product-details-section__title\"\u003eProduct Information\u003c\/h2\u003e\n\u003carticle class=\"product-details-section__item-container product-details-section__item-container--topNotes\"\u003e\n\u003cp class=\"product-details-section__item-title product-details-section__item-title--topNotes\"\u003eTop notes\u003c\/p\u003e\n\u003cdiv class=\"product-details-section__item\"\u003e\n\u003cp class=\"product-details-section__item--informativeText1\"\u003eCalabrian Bergamot Heart\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"product-details-section__item-container product-details-section__item-container--heartNotes\"\u003e\n\u003cp class=\"product-details-section__item-title product-details-section__item-title--heartNotes\"\u003eHeart notes\u003c\/p\u003e\n\u003cdiv class=\"product-details-section__item\"\u003e\n\u003cp class=\"product-details-section__item--informativeText2\"\u003eBourbon Geranium\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"product-details-section__item-container product-details-section__item-container--baseNotes\"\u003e\n\u003cp class=\"product-details-section__item-title product-details-section__item-title--baseNotes\"\u003eBase notes\u003c\/p\u003e\n\u003cdiv class=\"product-details-section__item\"\u003e\n\u003cp class=\"product-details-section__item--informativeText3\"\u003eAmbery woods\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003carticle class=\"product-details-section__item-container product-details-section__item-container--launchYear\"\u003e\n\u003cp class=\"product-details-section__item-title product-details-section__item-title--launchYear\"\u003eLaunch date\u003c\/p\u003e\n\u003cdiv class=\"product-details-section__item\"\u003e\n\u003cp class=\"product-details-section__item--launchYear\"\u003e2025\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003cdiv class=\"product-details-section__read-more-container expandedReadMore\"\u003e\n\u003carticle class=\"product-details-section__item-container product-details-section__item-container--generalDescription\"\u003e\n\u003cdiv class=\"product-details-section__item\"\u003e\n\u003cp class=\"product-details-section__item--generalDescription\"\u003eProduct Description\u003cbr\u003eWhat if there’s another way?\u003cbr\u003eParadigme, the new signature masculine fragrance by Prada.\u003cbr\u003eA fragrance that transcends traditional preconceptions by asking – what if there’s another way?\u003cbr\u003eA question as an invitation to experiment and open new perspectives.\u003cbr\u003eConfidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm.\u003cbr\u003eAnother way to name a fragrance Paradigme : [pa-ruh-dym] noun.\u003cbr\u003eA new perspective.\u003cbr\u003eA new way of thinking, doing, being.\u003cbr\u003eAn augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe.\u003cbr\u003eAnother way to compose a fragrance Paradigme Eau de Parfum rethinks the traditional way to create a fragrance\u003cbr\u003eOur master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself.\u003cbr\u003eThe result is an avant-garde yet highly sophisticated Ambery Woody signature\u003cbr\u003eoscillating between enveloping warmth and exhilarating freshness.\u003cbr\u003eOpening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood.\u003cbr\u003eAt the heart, an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition.\u003cbr\u003e« The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic »\u003cbr\u003eMarie Salamagne, Master Perfumer Another way to design a bottle The Paradigme bottle immediately invites curiosity.\u003cbr\u003eAn architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature.\u003cbr\u003eA bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color.\u003cbr\u003eThe outerbox is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo.\u003cbr\u003e'When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.' Coralie Salem, Creative Director, Prada Beauty\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Gulzeen.shop","offers":[{"title":"Default Title","offer_id":50149204492565,"sku":null,"price":149.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/5121\/1797\/files\/5a.avif?v=1788548432","url":"https:\/\/gulzeen.shop\/products\/prada-paradigme","provider":"Gulzeen.shop","version":"1.0","type":"link"}